Notable businesses I've worked along side of:
UX/UI Design, Front-end Development & Consulting Services
Turning complex digital systems into intuitive user experiences
With over a decade of UX/UI and front-end experience, I design performance-focused digital experiences that align with your brand and make complex systems easier to use.
Let’s Talk
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UX Strategy & Interaction Design
Simplifying the user journeys, improving information architecture, and creating interfaces that guide people toward the right decisions.
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Front-End Development
Focusing on clean semantic markup, scalable CSS systems, and JavaScript-driven interactions that bring digital products to life.
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Design Systems & Component Libraries
Creating reusable UI components and structured design systems that help teams build consistent, scalable interfaces.
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CMS Architecture
Building scalable themes, reusable modules, and editing workflows that balance flexibility with long-term maintainability.
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Accessibility & Inclusive Design
Implementing accessibility best practices through semantic HTML, keyboard navigation, focus management, and WCAG-aligned interaction patterns.
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Performance & Technical SEO
Focusing on Core Web Vitals, semantic structure, and technical SEO foundations that improve both search visibility and user experience.
Featured Projects
Enterprise Website Redesign
Platform Architecture
Modernized a high-traffic enterprise website migrating from Umbraco to HubSpot CMS.
Enabled marketing-owned page creation, Reduced legacy technical debt, Built modular CMS architecture
Property Listing Amenities Widget
Feature UX
Embedded neighbourhood amenities directly inside property listings.
Increased listing click-through, Reduced time to first interaction, Increased filter engagement
Search Results Optimization
UX Optimization
Redesigned a high-traffic property search experience used by 4,000+ daily users.
Increased listing click-through, Reduced time to first interaction, Increased filter engagement
Rental Affordability Calculator
Decision Tool
Built a decision-support tool helping renters discover properties within their financial range.
Reduced early funnel friction, Increased clicks to viable listings, Improved decision confidence
Recent Articles
Aesthetic Usability Effect
How Beautiful Design Influences Perceived Usability
Design for clarity, not complexity
Law of Prägnanz - Why Simplicity Wins in Interface Design
Designing Interfaces That Feel Instant
Doherty Threshold - Why Response Time Matters for User Engagement
Why Size and Distance Shape Usability
Fitts Law - How Target Size and Distance Impact User Interaction
Turning Insights Into Better Products
Design Thinking - A creative and human-centered approach to solving complex problems.
Reducing Choice to Improve UX
Hick's Law - How to Simplify Decision Making for Users
Designing with Mental Models
Jakobs Law - Why Familiarity Matters in UX Design
Using Space to Create Meaning
Law of Proximity - The human eye perceives elements that are close together as more related than elements that are further apart.
About
I’m a UX/UI developer and front-end specialist focused on designing digital experiences that make complex systems, clear, memorable, and easy to use.
For more than a decade I’ve worked on enterprise websites and digital platforms where usability, performance, and accessibility matter. Much of my work involves translating complex systems into interfaces people can easily understand; improving search experiences, simplifying decision-heavy workflows, and modernizing legacy CMS platforms.
My background sits between design and development. I approach projects through a UX lens, while also building the systems that support them; component libraries, CMS modules, and front-end architectures designed to scale and remain maintainable over time.
I’ve contributed to projects for organizations including Boardwalk, TC Energy, RBC, Xerox, and Fortis, helping teams improve digital experiences while supporting marketing, product, and development goals.
I’m comfortable working across the full lifecycle of a project, from UX exploration and prototyping through front-end development and launch optimization.
Whether working as part of a team or independently, my goal is the
same:
Turn complex digital systems into intuitive user experiences.
Knowledge
- Standards:
- HTML Semantic Architecture
- WCAG2.0 Accessibility
- SEO - Preference & Technical
- Rich Structured Data
- Analytics & Reporting:
- Google Tag Manager
- Google Analytics
- Site Improve
- SEMrush
- Artificial Intelligence:
- Chat GPT-4
- OpenAssistant
- Midjourney
- Stable Diffusion
- Design Tools:
- Photoshop
- Illustrator
- AdobeDX
- Figma
- Imagery & Animations:
- WebP
- SVG animations
- Lottie
- GreenSock
- Languages & Scripts:
- HTML5
- Javascript
- CSS3
- Less
- Sass 7-1 Architecture
- Python
- Bundlers/Workflows:
- NPM
- Webpack
- Gulp
- Grunt
- Plateforms:
- Hubspot CMS
- Umbraco
- Optimizely
- Astro
- Netlify
- Wordpress
- Eleventy
- Gatsby
- Templating Lang:
- Razor
- HubL
- Handlebars
- Nunjucks
- Liquid
- Frameworks:
- Foundation
- Bootstrap
- jQuery
- Vue3
- Development Environments:
- Agile Scrum methodology
- PBI creation and Refinement
- Azure Build & Deployment pipelines
Services
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Design & UX Strategy
Designing digital experiences that simplify complex systems and help users move through information with clarity. I focus on improving information architecture, interaction patterns, and user flows so people can find what they need quickly and confidently.
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Front-End Development
Building accessible, performant interfaces using semantic HTML, scalable CSS architecture, and modern JavaScript patterns. The goal is not just visual fidelity, but maintainable front-end systems that remain fast, flexible, and easy to evolve.
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Optimization & Experience Quality
Improving digital products after launch through accessibility validation, performance optimization, and UX analysis. From WCAG compliance to technical SEO and behavioral insights, I help teams refine experiences based on real usage.