Notable businesses I've worked along side of:
UX/UI Design, Front-end Development & Consulting Services
Turning complex digital systems into intuitive user experiences
With over a decade of UX/UI and front-end experience, I design performance-focused digital experiences that align with your brand and make complex systems easier to use.
Let's Chat
- mindfulness
User-Centric Design
Discover user insights, analyze data, create engaging prototypes
mindfulness - interactive_space
Creative Visual Design
Craft captivating experiences with fonts, icons, colors, branding.
interactive_space - touch_app
Engaging User Interfaces
Spark excitement & increase conversions with captivating animations, seamless interactions.
touch_app - devices
Responsive Web Design
Create adaptable layouts for enhanced user engagement.
devices - conversion_path
Optimizing Conversions
Utilize analytics for improved conversions, website performance and business growth.
conversion_path - campaign
Digital Marketing
Boost online visibility and surpass competitors with latest SEO strategies.
campaign
Featured Projects
Enterprise Website Redesign
Platform Architecture
Modernized a high-traffic enterprise website migrating from Umbraco to HubSpot CMS.
Enabled marketing-owned page creation, Reduced legacy technical debt, Built modular CMS architecture
Property Listing Amenities Widget
Feature UX
Embedded neighbourhood amenities directly inside property listings.
Increased listing click-through, Reduced time to first interaction, Increased filter engagement
Search Results Optimization
UX Optimization
Redesigned a high-traffic property search experience used by 4,000+ daily users.
Increased listing click-through, Reduced time to first interaction, Increased filter engagement
Rental Affordability Calculator
Decision Tool
Built a decision-support tool helping renters discover properties within their financial range.
Reduced early funnel friction, Increased clicks to viable listings, Improved decision confidence
Recent Articles
Aesthetic Usability Effect
How Beautiful Design Influences Perceived Usability
Design for clarity, not complexity
Law of Prägnanz - Why Simplicity Wins in Interface Design
Designing Interfaces That Feel Instant
Doherty Threshold - Why Response Time Matters for User Engagement
Why Size and Distance Shape Usability
Fitts Law - How Target Size and Distance Impact User Interaction
Turning Insights Into Better Products
Design Thinking - A creative and human-centered approach to solving complex problems.
Reducing Choice to Improve UX
Hick's Law - How to Simplify Decision Making for Users
Designing with Mental Models
Jakobs Law - Why Familiarity Matters in UX Design
Using Space to Create Meaning
Law of Proximity - The human eye perceives elements that are close together as more related than elements that are further apart.
About
I’m a UX/UI developer and front-end specialist focused on designing digital experiences that make complex systems, clear, memorable, and easy to use.
For more than a decade I’ve worked on enterprise websites and digital platforms where usability, performance, and accessibility matter. Much of my work involves translating complex systems into interfaces people can easily understand; improving search experiences, simplifying decision-heavy workflows, and modernizing legacy CMS platforms.
My background sits between design and development. I approach projects through a UX lens, while also building the systems that support them; component libraries, CMS modules, and front-end architectures designed to scale and remain maintainable over time.
I’ve contributed to projects for organizations including Boardwalk, TC Energy, RBC, Xerox, and Fortis, helping teams improve digital experiences while supporting marketing, product, and development goals.
I’m comfortable working across the full lifecycle of a project, from UX exploration and prototyping through front-end development and launch optimization.
Whether working as part of a team or independently, my goal is the
same:
Turn complex digital systems into intuitive user experiences.
Knowledge
- Standards:
- HTML Semantic Architecture
- WCAG2.0 Accessibility
- SEO - Preference & Technical
- Rich Structured Data
- Analytics & Reporting:
- Google Tag Manager
- Google Analytics
- Site Improve
- SEMrush
- Artificial Intelligence:
- Chat GPT-4
- OpenAssistant
- Midjourney
- Stable Diffusion
- Design Tools:
- Photoshop
- Illustrator
- AdobeDX
- Figma
- Imagery & Animations:
- WebP
- SVG animations
- Lottie
- GreenSock
- Languages & Scripts:
- HTML5
- Javascript
- CSS3
- Less
- Sass 7-1 Architecture
- Python
- Bundlers/Workflows:
- NPM
- Webpack
- Gulp
- Grunt
- Plateforms:
- Hubspot CMS
- Umbraco
- Optimizely
- Astro
- Netlify
- Wordpress
- Eleventy
- Gatsby
- Templating Lang:
- Razor
- HubL
- Handlebars
- Nunjucks
- Liquid
- Frameworks:
- Foundation
- Bootstrap
- jQuery
- Vue3
- Development Environments:
- Agile Scrum methodology
- PBI creation and Refinement
- Azure Build & Deployment pipelines
Services
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Design and Prototyping
With a focus on user experience to create designs that are not only visually appealing but also intuitive to use, ensuring that your customers can easily find what they are looking for and complete their desired actions. By combining creativity and strategy, I can deliver a design that effectively communicates your message and drive customer engagement.
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Website Development
Specializing in creating custom websites that not only look beautiful but also have a strong foundation with a focus on scalability, security, and ease of management. I have extensive knowledge of a diverse range of CMS platforms and templating languages, allowing me to deliver high-performance, fast-loading, and responsive websites that are optimized for search engines and user experience.
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Quality Assurance & Analytics
Understanding that a website's success goes beyond aesthetics. Quality assurance and analytics services, including SEO optimization, accessibility standards, and analytics/tracking will ensure that your website performs at its best, delivering the best experience for your audience.